Sr. Marketing Director
time type Full time posted on Posted Yesterday job requisition id R282190 Job Description Role Overview:
We are seeking a dynamic and experienced S r . Marketing Director to lead our marketing efforts and drive its continued success . The successful candidate will play a pivotal role in developing and implementing marketing strategies, managing a team, and collaborating cross-functionally to achieve business objectives.
Responsibilities:
o Develop and execute comprehensive marketing strategies to drive product awareness, revenue growth, and market penetration. o Conduct market research to identify emerging trends, competitive landscape, and customer insights to inform marketing strategies. o Collaborate with cross-functional teams to align marketing initiatives with sales, medical affairs, and other departments for integrated execution. 2. Brand Management:
o Oversee the development and implementation of brand positioning, messaging, and marketing campaigns. o Monitor brand performance, market share, and customer feedback to identify opportunities for brand enhancement and differentiation. o Ensure brand consistency and adherence to marketing guidelines across all channels and touchpoints. o Supervise and mentor a team of marketing professionals, providing guidance and support to drive their professional development and individual performance. o Foster a collaborative and high-performance culture within the marketing team, encouraging creativity, innovation, and accountability. 4. Market Analysis and Forecasting:
o Analyze market trends, competitor activities, and customer insights to forecast demand and identify growth opportunities. o Monitor market dynamics, pricing strategies, and regulatory changes impacting s egment s , providing recommendations to ensure competitive advantage. 5. Stakeholder Collaboration:
o Collaborate with key internal stakeholders, including sales, medical affairs, regulatory, and market access, to align marketing strategies with overall business objectives. o Build and maintain strong relationships with external partners, agencies, vendors, and key opinion leaders to enhance brand visibility and maximize marketing effectiveness.
Qualifications:
o Bachelor's or master's degree in marketing , Business Administration, or a related field. o Proven experience in marketing within the pharmaceutical or healthcare industry, with a focus on specialty medications. o Strong leadership skills, with the ability to inspire and motivate a team to achieve common goals. o Excellent strategic thinking, analytical, and problem-solving abilities. o Solid understanding of the market and related dynamics. o Effective communication and interpersonal skills, with the ability to collaborate across functions and influence key stakeholders. o Proven track record of successful brand management and marketing campaign execution. o Familiarity with regulatory compliance and market access considerations within the pharmaceutical industry. Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. #J-18808-Ljbffr Recommended Skills Analytical Business Administration Business Planning Coaching And Mentoring Communication Creativity Apply to this job. Think you're the perfect candidate? Apply on company site $(document).ready( function() $(#ads-desktop-placeholder).html(
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n Estimated Salary: $20 to $28 per hour based on qualifications.
We are seeking a dynamic and experienced S r . Marketing Director to lead our marketing efforts and drive its continued success . The successful candidate will play a pivotal role in developing and implementing marketing strategies, managing a team, and collaborating cross-functionally to achieve business objectives.
Responsibilities:
o Develop and execute comprehensive marketing strategies to drive product awareness, revenue growth, and market penetration. o Conduct market research to identify emerging trends, competitive landscape, and customer insights to inform marketing strategies. o Collaborate with cross-functional teams to align marketing initiatives with sales, medical affairs, and other departments for integrated execution. 2. Brand Management:
o Oversee the development and implementation of brand positioning, messaging, and marketing campaigns. o Monitor brand performance, market share, and customer feedback to identify opportunities for brand enhancement and differentiation. o Ensure brand consistency and adherence to marketing guidelines across all channels and touchpoints. o Supervise and mentor a team of marketing professionals, providing guidance and support to drive their professional development and individual performance. o Foster a collaborative and high-performance culture within the marketing team, encouraging creativity, innovation, and accountability. 4. Market Analysis and Forecasting:
o Analyze market trends, competitor activities, and customer insights to forecast demand and identify growth opportunities. o Monitor market dynamics, pricing strategies, and regulatory changes impacting s egment s , providing recommendations to ensure competitive advantage. 5. Stakeholder Collaboration:
o Collaborate with key internal stakeholders, including sales, medical affairs, regulatory, and market access, to align marketing strategies with overall business objectives. o Build and maintain strong relationships with external partners, agencies, vendors, and key opinion leaders to enhance brand visibility and maximize marketing effectiveness.
Qualifications:
o Bachelor's or master's degree in marketing , Business Administration, or a related field. o Proven experience in marketing within the pharmaceutical or healthcare industry, with a focus on specialty medications. o Strong leadership skills, with the ability to inspire and motivate a team to achieve common goals. o Excellent strategic thinking, analytical, and problem-solving abilities. o Solid understanding of the market and related dynamics. o Effective communication and interpersonal skills, with the ability to collaborate across functions and influence key stakeholders. o Proven track record of successful brand management and marketing campaign execution. o Familiarity with regulatory compliance and market access considerations within the pharmaceutical industry. Search Firm Representatives Please Read Carefully Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. #J-18808-Ljbffr Recommended Skills Analytical Business Administration Business Planning Coaching And Mentoring Communication Creativity Apply to this job. Think you're the perfect candidate? Apply on company site $(document).ready( function() $(#ads-desktop-placeholder).html(
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n Estimated Salary: $20 to $28 per hour based on qualifications.
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